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CarminK  is a boutique marketing, PR & event agency based in Hong Kong.  Our experience spans the wine, spirits and f&b sectors. We are passionate about opening up opportunities for small and medium sized businesses in these sectors in the competitive and mature  Hong Kong market. 

Our aim is delivering the right message, injecting passion into storytelling and  releasing results with our marketing strategies. 


We are always on the lookout for new ways and innovative ideas to help our clients adapting to their budgets and requests. 


Fresh, versatile and dynamic vision. This is the DNA of CarminK and the reason why our agency will make a difference in your business. 

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Cristina Carranco is a talented Maitre d’Sommelier. Ecuadorian by birth and has spent a number of years in Europe. She is trilingual, speaking English, French & her native Spanish. 

She had a bachelor's in Culinary Arts and a Master in Digital Marketing from the University College of Dublin. 


Cristina's early love for food and wines granted her an internship at the famous three-star Michelin in Laguiole – France Michel Bras, this rich experience allowed her to later join the  Hotel Lancaster team in Paris and subsequently other Michelin starred restaurants in France and Spain. 


Her curiosity and passion led her to follow wine studies in Alsace - France and consequently move to Hong Kong where she worked as a head sommelier for several years.

Prior to founding CarminK, Cristina worked for renowned french wine guide Bettane & Desseauve ensuring his business development in the Asia Pacific organizing wine events from both off and on-trade consumers.

She was head of the F&B  department from Business France, trade office from the French Consulate in Hong Kong and Macao helping French companies to find local right partners and business opportunities.

Cristina is also tutor/ambassador from the École du Vin de Bordeaux since 2017 .

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